Executive Leads, LLC Launches "Call Verified 2.0", Process to Generate More Franchisees, Not Just Franchise Leads
In response to the changing demands of the franchise industry,
franchise lead generator Executive Leads, LLC has launched new process
“Call Verified 2.0” to give franchising clients access to high-quality,
approachable franchise leads.
Executive Leads - Franchise Leads
We have an obligation to the leads we cultivate. Our leads entrust us with personal information in hopes of finding a viable business model. Our mission is to offer a great service to the leads we generate by providing a diverse portfolio of successful franchise businesses.
Tuesday, April 9, 2013
Tuesday, March 19, 2013
Creating an Effective Franchise Growth Strategy
It just comes natural for humans to want the quick solution
to the problems we face. We are always looking
for efficiencies and improvements in an effort to minimize inconveniences. But sometimes, there aren’t any quick
solutions and that is certainly the case when trying to build a successful
franchise system.
When it comes to creating a complete system for marketing a
franchise brand, there is no one solution.
Sure, you can hire an SEO firm to get your website ranked higher or even
hire an SEM firm to run a Pay-Pay-Click campaign to generate traffic and
franchise leads to your website. Other
franchisors work closely with broker networks to bring in new franchisee candidates
and many have seen tremendous success going this route. Purchasing franchise leads is also an
option. There are dozens of franchise
directory portals that will post your franchise information to solicit to their
visitors. There’s also pre-screened
franchise leads who aren’t married to a specific franchise but want to explore
all their options.
Each of these methods, on its own, can successfully generate
candidates for a franchisor. But the
secret lies in a well-balanced system that utilizes all of the above. The successful franchisors will start with
building a very content-rich website and combine it with the use a variety of
lead sources. They also use tactics like
re-targeting past visitors of their websites, buying pre-qualified franchise leads
and also engaging in social media strategies.
All in the hope for leads that may eventually turn into franchise
candidates.
So consider a balanced approach to attacking your growth
strategy. Don’t put all your eggs in one
basket and be smart about how you budget your marketing dollars. There is no one magic ingredient. The magic is in the planning, management, and
execution of your marketing strategy.
What are the pros and cons of purchasing a franchise?
Pros:
Cons:
You will have to consider both pros and cons before deciding if you want or do not want to join the franchising industry. It is very important to analyze all the facts in order to be able to make the right decision, because no matter what you choose it’s going to affect your career as well as your financial
future.
+Executive Leads LLC
- Brand name. Many franchises have national brand name recognition. This means great savings, because the product you are selling is already well known by the customers.
- Experience is not a problem. Franchises succeed based on a system of operation that has already been proven, so there is not necessary to have experience in the domain since the franchiser provides you with all the necessary tools you need in order to make your business profitable. It’s in the interest of the franchiser to make sure the business goes well in order to keep up the good name of his brand, which is why he will help you with the account management, the sales, and even training if necessary.
- Staff recruiting. Staff is essential for the business’s success. When it comes to staff recruiting it is easier to find experienced capable employees because a business with well known brand name has greater chance to attract employees than a unknown fresh-started business.
- Less risk. Being part of a wide-known organization, with a well known brand name, there is a smaller risk of failure, since there are already customers that are familiar with the brand and product, and will buy it. Also the franchiser will give you all the support you need in order to make the business profitable.
Cons:
- Limited freedom. The franchisees have the obligation to share information and to stick to the uniform procedures of operating.. The franchisee has to stick with the rules and the guidelines imposed by the franchiser or else there is the risk of losing the franchise.
- Leadership skills. It’s often required to have the ability to lead a staff, which means you must be able to handle the process of hiring and firing people, as well as being able o pull off difficult and stressful situations if necessary.
- Financial capabilities. Up-front franchise financing can be very costly. Even though it pays off, it usually take up to a year or longer to break even.
- Royalty payments. Franchises have to make royal payments every year in order to show their gratitude for the support in advertising and operations.
- Resources. Being part of a big organization also means taking some risks. Some of the franchisers do not provide you with all the resources you need for a specific location.
- Industry interest. In order to succeed in this industry you must show a high interest, since it involves a long time commitment. Also you must be disposed to confirm to a set of rules and guidelines required by the franchiser.
You will have to consider both pros and cons before deciding if you want or do not want to join the franchising industry. It is very important to analyze all the facts in order to be able to make the right decision, because no matter what you choose it’s going to affect your career as well as your financial
future.
+Executive Leads LLC
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